Brand reviews are feedback shared by your customers about their overall shopping experience with your brand.
Unlike product reviews, which relate to a specific item, brand reviews focus on the overall experience: browsing, customer service, delivery, etc.
As a trusted third party, Verified Reviews automatically sends the brand review request after purchase, according to the delay you've defined in your account. This helps capture immediate impressions at a key moment in the customer journey.
Learn more about how to customize the brand review email.
Why brand reviews matter
Brand reviews play a key role in your business performance:
- Build trust: authentic feedback about the experience reassures future customers.
- Boost conversion: 93% of consumers are more likely to buy after reading positive merchant reviews.
- Increase transparency: every review is verified, ensuring reliability.
- Improve customer experience: feedback is rich in actionable insights.
- Enhance SEO: the volume and freshness of reviews improve search engine visibility.
- Review balancing: your reviews can be redirected or syndicated (e.g. Trustpilot, Yellow Pages, GMB), ensuring consistent e-reputation across platforms.
Impact on your visibility: SEO, SEA and e-reputation
Thanks to its official partnership with Google, Verified Reviews is the only French solution that can generate Seller Ratings displayed in search results.
Organic search (SEO)
- The certification page from Verified Reviews is indexed by Google and centralizes all your brand reviews, boosting visibility on queries like reviews [brand name].
- Integrated widgets on your site (homepage, FAQ, cart page…) display fresh, structured content (rich snippets), improving your SEO ranking.
- Syndication of your reviews to platforms like Google Business Profile or Yellow Pages strengthens your local presence.
Paid search (SEA)
- Google Seller Ratings appear directly in your Google Ads with stars, significantly increasing your click-through rate (CTR).
- According to the Search Engine Journal, some brands see a +100% increase in CTR thanks to these ratings.
- Reviews also help reduce your cost per click (CPC), improving ROI.
Where are brand reviews displayed?
Brand reviews appear on your Brand widget or carousel widget. We recommend placing them on your homepage, cart page, FAQ, contact page, or post-purchase page.
Clicking the brand widget redirects the user to your public certification page, your e-reputation showcase:
Brand review collection
Reviews can be collected using different methods. During your onboarding, our teams will help you choose the method that best suits your organization!
Your order transfer to Verified Reviews can be automatic, or manual.
Moderating brand reviews
In line with our transparency charter, all reviews collected by Verified Reviews go through a processing step before being published.
When writing a brand review, the customer is expected to share their overall experience with your brand:
- quality of customer service or after-sales support,
- delivery time and conditions,
- handling of a faulty or non-compliant product,
- responsiveness and friendliness of the team,
- clarity of the order process,
- site performance and usability,
- transparency of the information provided, etc.
Customers are not expected to review the specific product purchased using the brand review form!
If a review only discusses the product, you can flag it under the reason: The review is only about the characteristics of the purchased product or service, not the overall experience with the rated company.
This helps future buyers form a reliable and objective opinion about the merchant's credibility. It contributes to a safer and more transparent buying environment for all.
When writing a brand review, the consumer may mention several elements related to their customer journey, including whether or not the contract with the seller was honored (which includes cases of a defective or non-compliant product). This type of feedback is an integral part of the overall experience with your company, as it reflects how the business handles orders, complaints, returns, and after-sales service.
→ A review mentioning a defective product or non-compliant product cannot be rejected on the grounds of "the review only concerns product features". This type of feedback is about how the service was delivered by the seller, not about the product’s technical characteristics.
Conversely, if the consumer describes the specific features of the product (e.g.: "this product makes noise", "this product is too bulky", "this product doesn't suit my needs"), then it's a product review because it helps other buyers assess whether the product fits their needs.
In short:
✔ Brand review: "I received a broken / damaged product / that doesn’t match my order."
✘ Product review: "The product is noisy / too large / not suitable for my needs."
Saying that a product is defective or non-compliant does not describe its characteristics, but rather gives feedback on the service. Therefore, it clearly qualifies as a brand review.
In summary
Brand reviews are much more than a customer satisfaction tool: they are powerful drivers for acquisition, conversion and search visibility.