More and more consumers are turning to generative AI and answer engines to get information about brands and their products before making a purchase: ChatGPT, Perplexity, Google AI Overviews, etc.
Verified Reviews provides you with a new dedicated dashboard that allows you to track your brand visibility in the responses generated by these tools and measure the influence of your customer reviews on this visibility: GEO Performance.
To access it, go to the left-hand side menu Analytics > GEO Performance.
Why track your visibility in generative AI?
AI answer engines such as ChatGPT, Perplexity, and Google AI Overviews have become a new channel in their own right for your customers to discover information.
When a consumer asks a question about a product or service, these tools generate a summarized response based on public sources.
It is therefore essential to know whether your brand is mentioned in these responses, how it is mentioned, and whether your customer reviews contribute to this visibility!
What the dashboard allows you to track
This new dashboard allows you to measure your brand's presence in the responses generated by AI tools. The analysis is based on a set of prompts (sample questions) tracked over time to provide a reliable, evolving view.
More specifically, it helps you understand:
- how frequently your brand is mentioned in AI responses;
- whether your website is used as a source by these tools;
- how this visibility changes over the weeks and months.
Follow our advice to build your GEO strategy!
The impact of your customer reviews
The dashboard also highlights the role of your customer reviews: it allows you to track the extent to which your customer reviews and your review page may be mentioned or used as sources in AI responses.
It can also display a sentiment analysis associated with these mentions, helping you understand whether your reputation is perceived as positive, neutral, or negative in these responses.
Relevant and transparent prompts
The prompts used for the analysis are tailored to your brand and industry and remain available for review to ensure complete transparency. They remain fixed over time, ensuring reliable comparisons from one period to another and allowing you to measure genuine changes.
Key takeaways
- Track your brand visibility in generative AI and answer engines.
- Measure the impact of your customer reviews and your review page as sources for AI responses.
- Analyze the sentiment associated with mentions of your brand in generated responses.
- Identify opportunities to improve your online presence and reputation.
- Compare over time using fixed, transparent prompts.
FAQ
The prompts are tailored to your brand and industry and remain available for review. They are intentionally kept fixed over time to ensure reliable comparisons from one period to another.
The dashboard covers the main AI answer engines used by consumers, such as ChatGPT, Perplexity, and Google AI Overviews. The list may evolve based on usage and new platforms.
The data is updated regularly to provide reliable tracking of changes in your visibility over the weeks and months.
The prompts are defined and tailored to your brand and industry. They remain fixed over time to ensure reliable comparisons. If you would like to discuss their relevance, contact us.
AI engines rely on public sources to build their responses. Your customer reviews and your Verified Reviews review page may be among these sources. The dashboard allows you to track the extent to which they are actually mentioned or used as a reference.
Yes, it is possible to display a sentiment analysis associated with mentions of your brand in AI responses, distinguishing between positive, neutral, and negative perceptions.
Go to the left-hand side menu Analytics > GEO Performance. If this is not the case, contact our teams to check your eligibility.