Consumers are increasingly using generative AI and answer engines (ChatGPT, Perplexity, Google AI Overviews…) to learn about brands and products. Avis Vérifiés offers you a new dedicated dashboard to track your brand’s presence in these answers and measure the impact of your customer reviews on your visibility.
Why track your visibility in generative AI?
AI answer engines (ChatGPT, Perplexity, Google AI Overviews…) are becoming a new discovery channel for your customers. When a consumer asks a question about a product or service, these tools generate a summarized answer based on public sources.
It is therefore essential to know whether your brand is mentioned in these answers, how it is mentioned, and whether your customer reviews contribute to this visibility.
What the dashboard allows you to track
This new dashboard allows you to measure your brand’s presence in answers generated by AI tools. The analysis is based on a set of prompts (sample questions) tracked over time to provide a reliable and evolving view.
Specifically, it helps you understand:
- how frequently your brand is mentioned in AI-generated answers;
- whether your website is used as a source by these tools;
- how this visibility changes over the weeks and months.
The impact of your customer reviews
The dashboard also highlights the role of your reviews: it allows you to track the extent to which your customer reviews and your review page may be mentioned or used as sources in AI answers.
It can also display a sentiment analysis associated with these mentions, helping you understand whether your reputation is perceived as generally positive, neutral, or negative in these answers.
Relevant and transparent prompts
The prompts used for the analysis are tailored to your brand and industry and remain available for review for complete transparency. They are fixed over time, ensuring reliable comparisons from one period to the next and allowing you to measure genuine changes.
Key takeaways
- Track your brand visibility in generative AI and answer engines.
- Measure the impact of your customer reviews and your review page as sources for AI answers.
- Analyze the sentiment associated with mentions of your brand in generated answers.
- Identify opportunities to improve your online presence and reputation.
- Compare over time using fixed and transparent prompts.
FAQ
The prompts are tailored to your brand and industry and remain available for review. They are intentionally fixed over time to ensure reliable comparisons from one period to the next.
The dashboard covers the main AI answer engines used by consumers, such as ChatGPT, Perplexity, and Google AI Overviews. The list may change based on usage and new platforms.
The data is updated regularly to provide reliable tracking of changes in your visibility over the weeks and months.
The prompts are defined and tailored to your brand and industry. They remain fixed over time to ensure reliable comparisons. If you would like to discuss their relevance, contact your CSM or our Support team.
AI engines rely on public sources to create their answers. Your customer reviews and your Avis Vérifiés review page may be among these sources. The dashboard allows you to track the extent to which they are actually mentioned or used as a reference.
Yes. The dashboard can display an analysis of the sentiment associated with mentions of your brand in AI answers, distinguishing between positive, neutral, and negative perceptions.
The dashboard is accessible from your Avis Vérifiés Back Office for eligible accounts. If you do not see it, contact your CSM or our Support team to check your eligibility.