Working on the natural referencing of your certificate is very important to make yourself known and rise in the first search results.
You must have several branded reviews published for your certification to be referenced by Google.
Add a redirect to the certificate on your site (back link)
- Go to the Account Management/My Account menu, then click on the Integration/My Visibility menu
- Click on Improve the referencing of my certificate
- Copy the link to place it on a rich page or a page dedicated to your reviews. You can also place it in the footer of your website to optimize your visibility.
Enhance the description of your activity on the certificate
It is important to work on the description that appears on your certificate. You have the possibility to add keywords that you find relevant. Search engines, like Google, will favor a rich description.
To do this:
- Go to Display Reviews/Edit my certificate
- Complete the Description field
- Find the complete procedure for editing your certificate here: Configure and edit my Verified Reviews certificate
Complete the description with information about your activity, the type of products or services you offer, and don't hesitate to repeat the name of your brand to improve referencing.
Complete the data to appear in the Verified Reviews directory
- To appear in the Verified Reviews directory, you must complete the Category field, from the menu Display Reviews/Edit my certificate
- This will allow you to be displayed on the Verified Reviews directory, here is the link.
This type of link is perfect for creating backlinks, which are important for natural referencing.
Check the title on your certificate
- To do this, go to Display Reviews/View my certificate
- The keywords present in the title must be those used by your customers when they search Google.
- If there is the URL of the site, but customers search for you by the name of your brand without .fr or .com, the title must be modified.
To modify this title, edit the text directly in the designated box.
Respond to your customers' reviews with quality content
Do not hesitate to respond, as much as possible, to the reviews left by your customers, as this is an excellent opportunity to add relevant, quality, and recent content; very important criteria for referencing.
Here are articles to help you in handling your reviews:
Updating your Google referencing and your new ranking following your modifications can take up to 8 weeks.