Rich Snippets have become a major SEO criterion, essential for improving your site's visibility and positioning your products or services at the top of search results.
Rich Snippets, also called « rich results », are additional pieces of information that can appear in a search result, in the form of stars and reviews.
These elements can appear under the meta title or the meta description:
Good news: Rich Snippets are now included directly in the product widget. In most cases, you therefore have no specific action to take in Prestashop: simply use the latest version of our product widget.
Recommended method: Rich Snippets via the product widget
The structured data (average rating and reviews) is natively integrated into the product widget. To benefit from it, make sure you use the latest version of the product widget on your product pages. Configuration is done directly from your account, with no action required on the Prestashop side - How to configure and integrate the Product Widget.
The product widget relies on a JavaScript script, which Google (and AI search engines) do not always execute. To guarantee permanent visibility of your structured data, we recommend embedding JSON-LD structured data directly in the HTML code of your product pages - Learn more.
Verify the integration
Google offers a testing tool to check if a web page is eligible for rich snippets.
Simply enter the URL of a product sheet with reviews. Google returns errors present in the integration of rich snippets or indicates that the page is eligible for rich snippets by providing a preview of the result.
Integrating the AggregateRating and Reviews tags allows you to obtain an effective preview in Google's test tool, but does not guarantee the display of rich snippets in search results, as Google takes many other factors into account, notably content quality.
Legacy Prestashop connector (genesis)
If your account still uses the legacy Prestashop connector, you can enable Rich Snippets directly from your Prestashop back office by following the procedure below.
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Log in to your Prestashop back office
Go to the module configuration page, in the Google Rich Snippets section.
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Enable Rich Snippets
To benefit from this feature, you must select "yes".
Rich Snippets Format: In Prestashop themes, the default rich snippets format is microdata, however, you have the option to choose the Json-ld format. If your theme already integrates rich snippets, you must select the same format.
My product page theme already includes Rich Snippets: choose "yes" if your product page already includes the Product tag, we will only integrate the AggregateRating (rating) and Reviews tags. If your product page does not include the Product tag, then choose "no", we will integrate all the necessary tags for Google to detect the product.
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Verify that the rich snippets have been integrated correctly
Use Google's testing tool by entering the URL of a product sheet with reviews, to confirm the page's eligibility for rich snippets.
Find the complete technical documentation of Prestashop here:
If you have access to the historical platform: click here.
If you have access to the new platform: click here.