Syndication allows you to distribute your customer reviews across your various distributor or partner websites (regardless of language).
In other words, syndication allows you to display your reviews, exactly as they are, on every site where consumers buy your products!
By adopting a syndication strategy, you multiply the power of reviews for even greater visibility and conversions.
Examples of Successful Syndication
- Opening a new market or boosting a region: leverage your existing authentic reviews to gain visibility faster!
- Launching a new product: distribute your tester reviews across all your international and distributor websites from day one!
- Increasing organic traffic to a merchant site: leverage your other sites or partner sites and the power generated by their reviews to boost it.
- Improving your local e-reputation: get it back on track by stimulating it through the syndication of all your product reviews.
How It Works
To efficiently display reviews generated by your consumers on third-party platforms, syndication must be based on a structured process:
With Verified Reviews, you collect reviews from your consumers (ratings, comments, and photos ) through post-purchase emails or Gifted Reviews campaigns.
In accordance with the NF ISO 20488 standard and to guarantee reliability, consumer reviews go through a review processing and moderation stage — Learn more.
When you sell your products through multiple distributors, our teams set up a syndication catalog. Verified Reviews automatically links each review to the correct product on each distributor website — even on a very large scale.
Reviews, ratings, and photos are then displayed on the product pages of your distributor partners via the product widget or the Verified Reviews API.
Intra-syndication
Intra-group syndication (or intra-syndication) consists of automatically translating and distributing your customer reviews across your different merchant sites. How? It’s very simple! Identify your priority markets, retrieve all collected reviews, and automatically republish them in the destination language(s) on your product widget, while displaying their source.
Standard Syndication
Standard syndication allows you to reach a broader audience by sharing reviews with external partner sites. You thus boost your visibility and e-reputation by displaying reviews on third-party platforms thanks to a centralized review management system from collection to distribution!
- To benefit from syndication, you must use the latest version of our product widget or the latest version of our APIs.
- To learn more about review syndication and how to implement it for your business, please contact your Account Manager.
FAQ
The syndication process applies to all reviews available in Verified Reviews. As soon as a product match is detected, all reviews linked to that product are shared between websites, not just the new reviews collected after matching.
The syndication process is almost immediate once a match is detected. The automatic feed runs four times a day (2 a.m., 8 a.m., 2 p.m., 8 p.m.). However, your site’s cache might add a delay of about ten minutes.
To establish a match between your consumer reviews and your partner or distributor sites, a syndication catalog must be set up — Learn more.
For compliance and transparency reasons, it is not possible to select specific reviews to syndicate. For example, we cannot syndicate only 4- and 5-star reviews. All eligible reviews for a product are syndicated without any filtering. However, it is possible to exclude syndication for certain products in your catalog on a case-by-case basis.
No, syndication does not automatically translate customer reviews. If the language detected in the review does not match the specified source language, no translation will occur. For example, a review written in French on an English site will not be translated when syndicated to another language. It will remain in French even if the destination site is in Spanish.