Consumers spend an average of 2 to 4 minutes reading reviews and usually go through about ten of them before making a purchase. However, time spent on product pages is decreasing (-8% between 2022 and 2023), proving that consumers want quick and effortless access to essential information!
That’s where the AI Review Summary comes in.
This feature automatically analyzes all your customer reviews and generates, directly on your product widget, a clear, authentic, and multilingual summary. This summary highlights key positive and negative points about your product.
It helps shoppers make quicker, more confident decisions while enhancing the value of your customer feedback.
How does it work?
AI generates automatic and reliable analysis
- The AI identifies products with at least 10 relevant reviews (from all sources).
- It analyzes the comments to extract key topics and their sentiment (positive or negative).
- A short summary (under 150 characters) is generated to reflect the overall customer opinion of the product.
- An automatic check ensures the quality and representativeness of the summary.
- The summary is updated weekly whenever over 20% of new reviews are collected for that product.
Displaying the summary
The AI Review Summary is designed to easily fit into your interfaces:
-
Via the Verified Reviews product widget: the summary is automatically shown in the language selected by the user on your website. The product widget is responsive and mobile-optimized, ensuring fast and easy readability on any device. Shoppers can also rate the summary’s usefulness by clicking
Yes, or
No, to help improve its quality over time.
- For clients using our publication APIs: new features are coming—more info very soon!
Access Conditions
The AI Review Summary is available to clients subscribed to an Advanced plan.
A free test phase may also be available if you're eligible. Please contact your account manager for more information.
Requirements
- Collect and display product reviews via the latest version of the product widget.
- At least one purchase of the selected product must have been made in the last 3 months.
- At least 10 reviews of 20+ characters must be collected for that product.
For more information, feel free to reach out to your account manager or our Care team via the contact icon.
If you're eligible, follow these instructions to enable review summary on your product widget.
FAQ
The Review Summary is an additional sub-feature supported by the product widget. However, its impact on widget load time is negligible (only a few bytes), as the summary is generated on our servers, outside the widget. The widget simply displays pre-generated content without performing any calculations.
The summary is based on organic, syndicated, or gifted reviews already published on the site. All reviews go through our moderation process before publication, ensuring authenticity. Also, flagged reviews are excluded from the summary.
Yes, the summary includes a note that says “This summary is generated by AI.” This disclosure is mandatory for AI agents that automate tasks (like analysis and generation) without human intervention, in compliance with the European AI Act.
At least 1 purchase in the last 3 months: indicates the product is actively sought-after and relevant for consumers.
At least 10 reviews: ensures review diversity to avoid biased or unrepresentative summaries.
Over 20 characters per review: allows the AI to detect meaningful positive/negative feedback (e.g., “great!” [6 characters] vs. “very comfortable and easy to assemble” [36 characters]).
The AI-generated summary can be up to 150 characters long. This ensures clear, impactful, and quick readability for consumers.
Input data is hosted and stored in a secure environment. We prioritize data protection and confidentiality. All processing takes place within our secure infrastructure, and no client data is shared with third-party providers outside of our secure cloud platform.