Improving the SEO of your certificate page is very important to increase your visibility and appear among the top search engine results.
The certificate page by Verified Reviews is a unique web page for each client company, indexed by Google and other search engines. It transparently gathers all Brand Reviews collected and boosts your company's credibility with the “Verified Reviews” label.
Thanks to visual trust indicators, it reassures consumers and helps increase online visibility and traffic to your website.
You need to have several published brand reviews for your certificate to be indexed by Google.
Follow our tips below to improve your certificate’s SEO:
Add a redirect to the certificate on your website (backlink)
You should redirect as many visitors as possible to your certificate to increase its traffic.
To do so:
- From the left-hand menu
Display reviews, click on
View my certificate.
- Copy the URL.
- Use this link on a rich page using structured data (also known as a Rich Snippet — a web page displayed on Google with extra information like reviews, prices, etc.), or a page dedicated to your reviews. You can also add it to the footer of your site to boost visibility!
Don’t forget to embed the brand widget/carousel widget on your website. It’s the easiest way to add a backlink! Consumers will not only see your rating at a glance, but also be redirected to your certificate by clicking on it.
Enrich your business description
It’s essential to work on the description of your certificate. Add relevant keywords related to your business. Search engines like Google will prioritize a rich description!
- From the left-hand menu
- Fill in the Description field with information about your business, the type of products or services you offer. Don’t hesitate to use keywords and repeat your brand name to improve SEO.
- Click Publish at the top right.
Example before
Verified Reviews is a service that helps companies get feedback from their customers. It helps understand what they think and reply to them. The goal is to create a more positive relationship and encourage them to return. Our tool is easy to use.
Example after
Verified Reviews is a trusted solution specialized in collecting, managing, and sharing certified customer reviews. Thanks to our status as a trusted third party, we bring transparency and credibility throughout the buying journey. Consumers exposed to customer reviews convert up to three times more than those who are not. Our turnkey solution builds trust, improves engagement, and supports business performance.
Don’t hesitate to use a generative AI platform (like ChatGPT) to help you! Send your current description and ask it to generate a new version optimized for search engines.
Fill in the category field
To appear in the Verified Reviews directory, you must complete the Category field.
This type of link is perfect for generating backlinks, which are important for SEO.
- From the left-hand menu
- Select the category that matches your business.
- Click Publish at the top right.
Although the Category field is important and mandatory, keep in mind that all fields of your certificate must be completed for SEO to be effective!
Check the title of your certificate
Make sure that the keywords used in the title of your certificate match those your customers use to search for you on Google! If the title only contains your website URL but your customers search for your brand name without the extension (.fr, .com, etc.), it’s important to update it accordingly.
- To do so, from the left-hand menu, go to
- In the Public information section, update your title.
- Don’t forget to click Publish at the top right of the page.
To choose the right keywords, focus on the terms users actually use to find you: type keywords into Google and check the autocomplete suggestions, review queries in the Google Search Console (if you have access), and prefer natural expressions like “reviews [brand name]” or “customer reviews [site name]”. Then include those keywords in the title and description of your certificate to maximize visibility!
Reply to reviews with quality content
As a general rule, we strongly encourage you to reply to the reviews left by your customers! Since these replies appear on your certificate, it's also a great opportunity to add relevant, quality, and recent content to your certificate — very important for SEO.
In fact, by wisely including relevant keywords in your replies, you also boost your brand’s visibility!
However, avoid mentioning your company name in replies to negative reviews. This prevents those negative comments from ranking first on Google searches.
Follow our 5 tips to better respond to negative reviews.
Why isn’t my certificate appearing at the top of Google despite following these tips?
A page’s ranking in Google results depends solely on its algorithms, which are complex, change frequently, and do not take commercial agreements into account.
Other pages may sometimes rank above ours, notably because:
- A page is older and more established in SEO at this time.
- For very generic searches (e.g., just the brand name), Google often favors the official website or very popular platforms.
- Results can vary depending on your browsing history (to view without bias, use incognito/private mode).
For more targeted searches with terms like “reviews” or “feedback,” our pages often rank in the top 3, or even first.