Rich Snippets have become a major SEO factor, essential for improving your site's visibility and positioning your products or services at the top of search results.
Among them, product review Rich Snippets, which display the famous rating stars directly in Google results, are particularly effective at capturing users' attention and increasing click-through rates (CTR)!
This article specifically focuses on this type of Rich Snippet, a key lever to optimize your product pages and strengthen consumer trust.
Definition
Rich Snippets, also known as "enriched snippets" or "enhanced results", are additional information that can appear in a search result, in the form of stars and reviews.
These elements can appear below the meta title or the meta description:
How it works
Product review Rich Snippets are structured data identified by Aggregate Rating & Reviews from your product pages' code. This allows search engines to know that your product has reviews and an average rating.
Benefits
Similar to Google Seller Ratings, Rich Snippets are a way to promote trust and transparency!
- Improves your e-reputation
- Increases your site's visibility in Google's SERPs, thereby improving traffic.
- With increased visibility, your website can attract more clicks, contributing to a higher click-through rate (CTR).
- An improved CTR leads to better page ranking.
Integrating Rich Snippets into Search Results
We first recommend integrating our product widget and enabling the Rich Snippets option in the configuration page.
Learn more about the integration of the Verified Reviews product widget.
Once the product widget is integrated and the Rich Snippets option is checked:
We simply advise you to manually integrate our new product widget, which already includes the Rich Snippets functionality!
If you prefer a custom display for your product reviews, we encourage you to consult your technical team to integrate Rich Snippets.
Our modules comply with Google's latest rules regarding rich snippets.
We therefore recommend regularly updating our extensions and enabling the Rich Snippets option.
Please also note that displaying reviews via JS Tag is no longer offered, so we encourage you to use our new product widget.
🖥️Historical Verified Reviews Platform |
✨New Verified Reviews Platform |
|---|---|
| Prestashop - connector documentation | Prestashop - New connector documentation |
| Magento 2 - New connector documentation | |
| Shopify - New connector documentation |
Checking the display of Rich Snippets
Copy the URL of your product page and paste it into this page dedicated to Rich Snippets testing.
Your page will then be analyzed to generate a report showing different error messages.
If there is an error, expand the tabs to view the reason:
Correcting errors
(A method based on Rich Snippets functionality integrated into e-commerce modules or JS Tags): we invite you to read this article.
If your Rich Snippets do not display or the test detects errors regarding the absence of Aggregate Ratings, make sure that the Rich Snippets option is enabled in your widget's configuration. If the issue persists, feel free to contact our Care team via the contact icon.
You can find all the information about Product Rich Snippets on the following pages: Schema.org + Structured Data for Review Snippets (Review, AggregateRating)
If you make changes to the Rich Snippets, we invite you to force your site’s indexing by submitting a request to Google.