The review request form is a key step in the collection journey: this is the form the consumer will fill out after clicking the call-to-action button in your email. It allows you to gather structured feedback on their experience, through questions related to the brand and, if you have enabled it, your products.
To ensure a good completion rate and actionable feedback, it is essential to take care of its content, appearance, and level of customization.
The consumer has 3 months to fill it out after receiving the email; after this period, the link becomes inactive.
Customizable Elements
- The header text
- The banner color
- The possibility to add conditional or unconditional questions based on previous answers
- The brand logo in PNG or JPG
- The background image and background color (without too many details, JPG or PNG format, max 4MB)
- The wording of questions, to collect ratings or verbatim feedback
For now, it is necessary to contact our team to customize your review request form.
✔ Best Practices
Product-related questions can be added: you can then build your questionnaire in two parts.
About product quality, ease of use, in-store experience, etc. — thanks to quality criteria.
To limit the risk of drop-off! The more questions you add, the more you risk your consumers stopping the form before completing it.
To ensure you get the maximum amount of feedback possible.
✘ Mistakes to Avoid
These questions have no place in post-purchase forms. They should be asked in broader surveys. For example via Feedback Management.
The customer must be free to share their experience transparently, without feeling manipulated.
The AFNOR certification we comply with is strict on this point: additional questions in your form will not be included in your overall score. The overall score of a product or brand cannot be recalculated or modified.
In both collection emails and forms, the Verified Reviews mention must appear. It is strictly forbidden to remove the logo or legal notices related to the collection, moderation, and publication of reviews by the trusted third party.