Post-purchase review collection is a powerful lever to strengthen your brand image, improve your SEO, boost your conversion rate, and build customer loyalty. It also helps quickly identify dissatisfied customers to act effectively.
With Verified Reviews, automatic order retrieval allows you to contact all your customers via an email containing a unique link to your review form. Simple and effective!
The email includes:
- The order (or service) date.
- The order details (if you have configured product review collection): up to 6 products can be displayed in the email.
- The question related to the brand review request.
- The redirect link to the form.
In this article, discover how this email works: what you can customize, as well as our tips to maximize its impact!
Customizable elements
To ensure consistency with your brand image, you can customize the following elements:
- The email subject
- The introduction
- The greeting phrase
- The email body
- The title of the call-to-action area
- The display of stars and the call-to-action button
- The conclusion
If you have the latest collection version, you can customize these elements directly from your Verified Reviews account by following these instructions.
Otherwise, we invite you to contact our teams to apply the changes of your choice.
✔ Best practices
This is the first contact point of the email with your consumers. It is therefore essential to choose your trusted third party: Verified Reviews.
To be easily readable on all devices and encourage email opening. Feel free to adjust your subject line based on your results, algorithms, and current trends. Examples: "Your opinion really matters to us", "So, satisfied?".
This is your second chance to make a good first impression. Start by personalizing the recipient’s identity and stay true to your writing style! Example: "Hi First name, following your purchase from date in our city store."
The email content must be clear and concise. The consumer should understand at a glance the reason for the request. We advise you to mention the purchased products requiring a review (if more than 3 products were purchased, three will be randomly selected).
This is optional. However, we recommend activating it. When the consumer clicks it, a new review request will be automatically sent 2 weeks later.
In your settings
It is essential to customize the email sending delay according to what your consumers have purchased. Some products or services require a usage time before they can be properly evaluated — for example, a mattress or a cosmetic treatment requires more time than furniture or an electronic accessory.
26% of reviews collected by Verified Reviews are thanks to a reminder! It is therefore essential to configure your reminders by following these instructions.
Over a defined period, and adjust the various personalization elements mentioned above!
✘ Mistakes to avoid
The review request must remain neutral. It should not be used as an opportunity to promote your brand or other products/services.
Consumers must understand that their feedback will be collected by a certified trusted third party, and not directly by the brand.
You must not promise rewards that could encourage customers to submit post-purchase reviews. Verified Reviews' approach is based on transparency and authenticity. However, a gift voucher may be offered on the thank-you page, after the review has been submitted. https://help.rr.skeepers.com/hc/fr/articles/4410086193554" target="_blank" rel="noopener noreferrer"Learn more .
The aim is to collect authentic feedback, whether positive, neutral or negative.
For better performance, it is preferable to mention only your brand name. Example: "Following your purchase from BESTEA" instead of "Following your purchase from bestea.com".
Using emojis in the subject line of a professional email is not recommended for several reasons:
- Credibility: they can undermine the sender's image of professionalism and reliability.
- Display: depending on the email client and device, they may appear incorrectly or be replaced by unreadable symbols.
- Accessibility: screen readers may misinterpret emojis, making the subject line less understandable for visually impaired users.
- Deliverability: excessive use of emojis, combined with capital letters or excessive punctuation, may increase the risk of the email being classified as spam.
Key takeaway: use a clear, simple and professional subject line without emojis.
It is not possible to modify the Verified Reviews signature: the consumer must understand that their review is collected by a certified trusted third party.